Archive - Thinking Cap

We put the golden ratio in the witness box and made our own work take the stand.

No spirals. No mysticism. Just a tape measure and a campaign that had some explaining to do.

Aug 4 • Debra Cassa and David La Cava

July 2026

Everything Was Blue and Nothing Matched

A beat up box of samples, six weeks in Spring, and a color system we created via mail.

Jul 27 • David La Cava and Debra Cassa

Our New Site Is Live. Here’s What It Cost.

Not money. Well, some money. But that’s not the interesting part. Thinking Cap, Issue #2 from Bluecap Studio

Jul 16 • David La Cava and Debra Cassa

Why a branding studio started a newsletter

Thinking Cap, Issue #1 from Bluecap Studio

Jul 11

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